the market project

The Market project is a free programme which gives aspiring young entrepreneurs aged 16-21 the opportunity to develop a business plan, learn and gain key skills with support and professional guidance, and test out their business idea on Portobello Market.

Young people receive:

  • Six-week placements (2 days a week) on Portobello Market. Participants learn how to source goods, manage stock, understand profit margins and develop ideas for their future business, this will be done via trading on stalls.

  • 1 day a week developing their business plan on our very own interactive app.

  • Certificate of achievement and a copy of their completed business plan.

  • Business masterclasses run by industry experts in markets, entrepreneurship, branding, marketing and more.

  • Access to networking events.

  • Participants will be given the chance to test out their business idea on their own development stall for a further 6-weeks if they succeed in a ‘Dragon Den’ style presentation to industry experts (on week 8). We provide the pitch, initial stocking and onsite support for the development stall.

  • Participant could receive up to £1000 of business assets and support to get their business off the ground if they get through ‘Dragons Den’.


The Market Project 2022

Waseem and Enrique won the Dragon’s Den competition for heir business 'The Fruit Donz' in 2022. They will be using the £1,000 investment to kick start their Fruit & Veg stall on Portobello Market and develop their business further. We wish them all the success.


Your project really helped with putting pen to paper, and getting stuff done and moving my business forward, which I struggle to do by myself. I’m good at procrastinating, I like to have ideas but not do anything with them, so thank you Lauren for helping me to move forward.
— Participant
I have thoroughly enjoyed my time spent on the project and have learnt a lot of skills that have never been taught to me. I would highly recommend this to any business minded people.
— Participant

2022/23 impact:

50 young people
accessed the Market project in 2022/23

36 young people
remained engaged in the project

13 young people
involved in project leadership and design

8 businesses
entered the Dragons Den competition

4 new business ideas
were tested


Participants feedback:

  • 74% feel behaviour has improved

  • 90% improved mental health & well-being

  • 85% gained skills making them more employable

  • 10% actively run their own business

  • 20% are developing their business ideas

  • 15% are exploring business opportunities

  • 70% communicate more effectively

  • 35% reduced violence

  • 78% reduced criminal activity or risk of engaging in criminal activity

  • 40% accessed additional activities


feedback

The project proved to be fantastic for our daughter. Giving her a lot of confidence and direction. A must for any young adult wanting to start their own business
— Parent
Here at St Giles, we provide help for vulnerable young people involved in or at risk of criminal exploitation amongst other things. Our clients come from extremely challenging backgrounds and just keeping them engaged can be very difficult.

We have made several referrals to the Market Project at YAA over the past year and have seen significant improvement in not only engagements but outcomes also. The clients we refer can still have one foot in criminal activity and the majority are suffering from all sorts of trauma, here in lies the challenge to keep them engaged. Our clients are in and out of court and lack structure and vision. This for me, is where YAA excels and is the reason, we have continued our partnership working with the young people.
— Kimani Vassel, SOS gang worker from St Giles
I didn’t believe I could start a business on my own before this project!
— Participant

Casestudies

QR, 17 yr old boy

QR self-referred himself to the Market Project. QR also knew the lead worker from the community, so was happy to find out about the project. He was facing mental health issues and professionals noticed him slipping down a negative path.

 

GR, 19 yr old boy

GR was referred to the project because he was involved in a lot of criminal activity and would not engage in anything else. He was known to be one of the hardest young people in the borough to engage with.


CONTACT

For more information please contact info@youthactionalliance.org or call 020 8964 3149

Referrals
Please use this form to refer to this, or any other, project:
YAA Referral Form

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